Grove Winery

The NC Food Rodeo is a food truck festival hosted at Grove Winery, located near Elon, NC. In partnership with the Elon Department of Communications, we established a strategic plan to help the winery bring foot traffic to its annual food rodeo.

This was a strategic consulting project, which included outlining social media and print marketing tactic deliverables.

⚐ Social Media

Strategy

A researched tactic guide was provided to Grove Winery for step-by-step execution across social media channels before, during and after the event.

Professional photography during the event was encouraged to provide compelling stories and profiles of festival-goers, to share with followers and engage audiences.

🕮 Content

Branding

It was recommend for content branding and design to be updated. A style guide was provided with recommendations on execution across tactics.

Marketing

Print flyers were developed in Adobe Creative Suites to be posted and distributed at nearby businesses and on campus to generate awareness for the upcoming event.

It was recommended that digital content reflect the print material, and assets that aligned with the event’s branding were provided.